| Country of origin: (Decidedly important) | United Kingdom |
| Current location: (Decidedly important) | Within 20 miles of postcode district SW4 (London) |
| Gender: | Male |
| Age range: (Decidedly important) | 29 - 38 |
| Star sign: | Any |
| Height: (Decidedly important) | 5' 11" (180cm) - 6' 7" (201cm) |
| Body type: (Moderately important) | Average; Athletic; A few extra pounds; Large; Stocky |
| Looks: (Moderately important) | Very Attractive; Above Average; Average; Attractive |
| Hair colour: (Decidedly important) | Blonde; Dark Blonde; Light Brown; Dark Brown; Auburn; Red; Black; Greying |
| Eye colour: | Any |
| Has photo: | Non-negotiable |
| Has voice recording: | Not important at all |
| Relationship status: (Moderately important) | Single; Divorced; Widowed |
| Have children: (Decidedly important) | No |
| Want children: (Moderately important) | Yes; Maybe |
| Daily diet: (Moderately important) | Eat most things; Eat healthily |
| Smoking: (Moderately important) | Never; Occasionally |
| Drinking: (Moderately important) | Occasionally; Several times a week; Most days |
| Education: (Moderately important) | University / College student; Further education; University; Postgraduate; Private school |
| Occupation: | Any |
| Income: (Moderately important) | Solvent; Enough; Mortgage slave; Comfortable; Wealthy |
| Ethnicity: (Decidedly important) | White/Caucasian |
| Home language: (Decidedly important) | English |
| Other languages: | Any |
| Religion: | Any |
| Personality traits: | Easygoing; Funny; Intelligent; Outgoing; Sarcastic; Independent; Ambitious; Happy; Confident |
| Sense of humour: | Irreverent |
| Valued qualities: | Compassion; Contentment; Friendliness; Honesty; Kindness; Humour; Chemistry; Sexiness |
| Intelligence: | Intelligent |
| Ruled by: | Pleasure |
| Party behaviour: | An average mingler |
| Hair style: | Medium; Straight; It has its moods |
| Facial hair: | None / not applicable |
| Eyesight: | I wear contacts |
| Body art: | I don't have any |
| Fashion sense: | Contemporary (I'm cool, but I don't need labels) |
| Favourite clothing: | Anything, as long as it's black |
| Pastimes of choice: | Socialising with friends |
| Music preferences: | Alternative; Country & Western; Pop / Top 40; Rock |
| Reading: | I read books regularly; I read newspapers regularly; I read magazines regularly |
| Books: | (Auto)biographies; Best-sellers; Fiction; History; Non-fiction |
| TV habits: | I watch television most days |
| TV programmes: | Documentaries; Dramas; Movie Channels; News; Comedy/Sit-coms; Reality shows |
| Movie frequency: | Once or twice a month |
| Movie preferences: | Comedy; Cult Classics; Drama; Romance |
| Current relationship: | I'm single |
| Date activities: | A movie; A music concert; A picnic in a park; Dinner at a restaurant; Meeting for drinks; Going for a walk |
| Sport involvement: | An active participant |
| Sports: | Running; Skiing; Snowboarding; Tennis; Walking; Aerobics; Yoga |
| Interests: | Music; Photography; Reading; Shopping; Singing; Writing books |
| Pace of Life: | Manageable |
| Time at work: | I always put in overtime |
| Cooking: | I quite like cooking |
| Dining out: | I eat out a few times a week |
| Cuisine: | American; British; Indian; Japanese; Italian; Seafood; Sushi; Thai; Vietnamese; Vegetarian |
| Family size: | I've got a sister |
| Family contact: | I see them as often as possible |
| Time online: | I check in once a day |
| Animals: | I like animals |
| Pets (Like): | Cat(s); Dog(s); Fish; Horse(s) |
| Pets (Dislike): | Bird(s); Exotic pet(s); Reptile(s); Rodent(s); Other |
| Turn-ons: | Assertiveness; Dancing; Flirting; Intelligence; Showing affection in public; Power; Sarcasm; Skinny dipping; Thrill seeking |
| Turn-offs: | Long hair |
| Work aspirations: | Get promoted |
| Dream home: | In the country |
| Retirement plans: | Seeing the world in style |
| Religious attendance: | Only on religious holidays |
| Politics: | Right of centre |
| Feelings about using LoveLife Dates: | Hopeful; Curious |
| Honesty: | Very |
